High-Volume Custom Shopify 2.0 Storefront & App
A complete e-commerce rebuild replacing bloated third-party plugins with a lightweight, bespoke Liquid 2.0 theme and custom Shopify Functions. Optimized for mobile checkout velocity, the storefront features dynamic product configurators, geolocation currency switching, and instant live search.
Business & Technical Friction
- Over 18 conflicting third-party Shopify apps had degraded mobile PageSpeed scores below 30.
- Standard Shopify cart could not accommodate complex tier-based bundle discounts without custom logic.
- High cart abandonment rates during flash sales due to slow script execution.
Architecture & Implementation
Rebuilt the entire front-end with zero-dependency vanilla JavaScript and clean Liquid schemas. Replaced client-side discount scripts with server-side Shopify Functions and GraphQL cart mutations.
Core Technologies Deployed:
Engineered Features & Workflows
Key operational capabilities built into this platform to solve the core business challenges.
Shopify Functions Discount Engine
Native server-side discount validation executing in under 5ms directly within checkout.
Dynamic Bundle Builder
Interactive multi-step product customizer with live price recalculation and visual feedback.
Instant Predictive Search
Debounced Storefront API query engine returning SKU and collection matches in under 80ms.
Modular Section Architecture
Over 25 reusable theme sections giving the marketing team total drag-and-drop autonomy.
Measured Impact & Performance
Mobile Google PageSpeed score improved from 28 to 88.
28% increase in mobile checkout conversion rate within 60 days of launch.
Eliminated $450/month in recurring third-party plugin subscription costs.
Related Engineering Services
Web & E-commerce
Shopify Development
Maximize conversion rate and average order value with zero third-party app bloat.
Web & E-commerce
Custom E-commerce Development
Full architectural freedom for custom configurations, subscriptions, and global multi-currency.
Cloud & Technical Services
Performance Optimization
Eliminate render-blocking JavaScript, optimize assets, and achieve 90+ Lighthouse scores.